Purpose

Our purpose is to inspire and empower people, organisations and communities to adopt a forward-looking, long-term mindset. We believe that by nurturing financial well-being and autonomy, we can create societies where people embrace the freedom and joy of designing their own lives.

In today’s dynamic world, where constant change challenges traditional models and expectations, we are committed to exploring new ideas and concepts that highlight the human dimension. By shifting our focus to sustainable, long-term benefits, we aim to drive cultural and social evolution that secures a brighter, more resilient future and improved financial well-being for all.

The Flywheel of the Lab: building momentum for systemic change

Long-term thinking and action mean bridging future and present, preparing for multiple possible scenarios, and actively shaping society towards sustainable and equitable futures. We aim to drive collective, long-term action and enhanced financial well-being through research, design, partnerships, and advocacy, proposing tangible and actionable steps to take.

Our self-reinforcing people-centric Flywheel integrates three key elements:​

  1. Research and exploration​
  2. Design and prototyping​
  3. Partnerships for transfer and collaboration​

This cycle encourages human-centric innovation and collaborative knowledge- sharing and reframes long-term thinking as self-care, empowering individuals and communities toward greater financial resilience and better financial life.​

Multi-disciplinary team

Our in-house team unites researchers, designers, product owners, and strategists to drive innovative, people-centred impact that redefines financial life at large.

Consultants

We work closely with a dynamic group of external experts to further integrate innovative thinking and specialised knowledge into our work.

Advisory Team

Our multidisciplinary advisory team offers critical feedback and strategic sparring to help shape our vision and impact.